Golf Apparel News http://www.golfclubbusiness.com/index.php Mon, 06 Sep 2010 21:32:45 +0000 1440 http://www.golfclubbusiness.com/index.php?showtopic=11754
Sponsored by the Antigua Group, Inc. – one of the nation’s leading designers and marketers of genuine golf and sports apparel under its Antigua brand – the event will feature golf teams from 10 states. Separate competitions will be held for both boys and girls, with team and individual awards being presented. The event is open to up to 20 five-player teams.

"We are supportive of all aspects of golf and this high school invitational is a great example,” said Ron McPherson, President and CEO of Antigua. “Antigua is a genuine golf brand and a proud licensee of the PGA TOUR, the LPGA TOUR and the PGA of America. We are also very proud of our involvement in developing the game through junior golf, high school golf and the various developmental tours. We know that our future as a brand and a business is dependent upon the next generation of golfers.”

The tournament was organized by Chandler-Hamilton High School coaches, Steve Kanner (Boys Team Coach) and Kevin Krahenbhul (Girls Team Coach). The boy’s tournament will be contested at Southern Dunes Golf Club. It will be 36 holes of stroke play with a shotgun start on the 10th and tee times on the 11th.

The girls will play at the Duke Course, 36 holes of stroke play with shotgun starts both days.

Tournament fees are $425 per team for boys, $325 per team for girls, which includes all green fees, use of the practice facility and a coach’s golf cart. Each competing player and coach will receive an Antigua tournament hat and Desert Dry performance golf shirt embellished to commemorate the event.

The night before the competition begins, a dinner will be held at the Chandler Hilton at which Steve Jones, the 1996 U.S. Open champion, will speak. Pairings information and a coaches meeting will also be held that night.

More information can be found about the Antigua 2010 National High School Invitational at www.anhsgi.com]]> Thu, 02 Sep 2010 15:43:50 +0000 http://www.golfclubbusiness.com/index.php?showtopic=11754 http://www.golfclubbusiness.com/index.php?showtopic=11691
Abacus’ autumn/winter collection is a fusion between town and country. The line offers new colors, patterns and fabric updates in conjunction with a classic color palette that includes dark sea blue, light blue, dark red, navy blue and vanilla. A new addition is the creative, urban palette created specifically for the autumn 2010 collection. It features sulphur yellow and eucalyptus green along with more sober shades of grey, white and black.

Hillside Chinos
The Hillside is a classic chinos style in cotton stretch twill with a straight cut, two front pockets and one back pocket. The lining is trimmed with prints, pocket details and decorated tapes. The trousers have a Nano-Tex treatment that provides stain protection and repels liquid. The treatment gives the fabric long lasting protection while extending the life of the material. In addition, the natural softness of the fabric allows the trousers to breath naturally.

Berrow Rugger
The Berrow Rugger is a cotton stretch jersey with yarn dyed stripes in a regular fit. It features a zipper at the front placket, decorative logos, and a twill collar.

About Abacus
Abacus markets and sells leisure clothing with golf at the heart of its inspiration. The company has been the official European Solheim Cup team apparel provider since 2007 and will continue in this tradition in 2011. Abacus is available in twenty countries, with very strong market positions in Sweden, Denmark, Holland, Germany and Canada. The goal is to continue developing Abacus into an international lifestyle brand that reaches beyond the world of golf.

For more information on Abacus apparel, call Caulfeild Apparel at (800) 268-7939.]]> Mon, 30 Aug 2010 19:56:00 +0000 http://www.golfclubbusiness.com/index.php?showtopic=11691 http://www.golfclubbusiness.com/index.php?showtopic=11595
Glove It also offers a wide variety of women's accessories in fun and fashionable patterns. The accessories include a glove with a valuables pouch, tote bags, caps and visors, headcovers, shoe bags, towels and racquet covers.

Visit http://www.Gloveit.com for complete information.]]> Wed, 25 Aug 2010 22:39:21 +0000 http://www.golfclubbusiness.com/index.php?showtopic=11595 http://www.golfclubbusiness.com/index.php?showtopic=11594
Etonic introduces a new Stabilizer golf shoe for 2011 that features an athletic-inspired design and the latest advancements in footwear technology, which results in superior levels of comfort and performance. The new Stabilizer is 20 percent lighter, 40 percent cooler and 110 percent more comfortable.

The Stabilizer is lined with Outlast®, a NASA-engineered materialPowerPlay Outsole that reduces heat and moisture inside the shoe by more than 40 percent and keeps the foot extraordinarily cool, dry and comfortable, even in the hottest weather conditions. The upper is made of performance microfiber material that reduces weight by 20 percent and provides a soft and supportive fit that does not lose its shape. The outsole features Etonic's best-in-class PowerUp Technology™ Outsole System, which provides superior traction, flexibility and stability.

The Stabilizer will be available in October in two styles for 2011 - white and black saddle and black and silver saddle for a suggested retail of $150.

For complete information please visit http://www.etonic.com]]> Wed, 25 Aug 2010 22:38:06 +0000 http://www.golfclubbusiness.com/index.php?showtopic=11594 http://www.golfclubbusiness.com/index.php?showtopic=11593
Two Tone Fleece Nylon Vest: Made of 100 percent polyester, this two-sided brush, anti-pilling vest features two front pockets and one pocket on the back, plus an adjustable bottom. Available in five colors - black, mineral/graphite, spice/graphite, pine/graphite, grey/graphite - sizes M-XXL. The suggested retail is $67.

Long Sleeve Color Block Pullover: Made of 51 percent cotton and 49 percent polyester, this double face mirco-brush rib is a great layering piece. It has a 1/2-zip placket with branded zipper pulls and comes in three colors - black/graphite, dark navy/blue, pine/light pine - sizes S-XXL. The suggested retail is $81.

Dri-Balance Fleece With Ultrasuede Trim: Made of 61 percent cotton and 39 percent polyester, this double face, wind resistant piece has ultrasuede trim on the button front placket and inside neck and half moon. The fleece comes in sizes S-XXL and is available in two colors - oynx and greystone - for a suggested retail of $75.

Visit http://www.aheadweb.com for complete details.]]> Wed, 25 Aug 2010 22:36:43 +0000 http://www.golfclubbusiness.com/index.php?showtopic=11593 http://www.golfclubbusiness.com/index.php?showtopic=11583
The partnership with the LPGA to outfit the 2011 and 2013 U.S. Solheim Cup Teams with waterproof rainwear gives Sunice a great opportunity to leverage their leadership in technical outerwear with the premier women’s professional golfers in the world.

“We are already well into the design and development process with U.S. Solheim Cup Captain Rosie Jones and her assistants to deliver a state-of-the-art rainsuit that will be worn by the world’s greatest female professional golfers,” says Mark Fletcher, President of Sunice®. “Our leadership position in technical rainwear constructed with Gore-Tex® fabrics will ensure that the U.S Solheim Cup Team competes in challenging weather conditions in the lightest, most breathable and most comfortable rainwear during this premier competition.”

Sunice—originally established in 1976 in Canada as a Skiwear brand—and now recognized as the #1 Golf Outerwear Brand in Canada, was also an official apparel supplier for the 2010 Vancouver Winter Olympics, created the outerwear for The Canadian Broadcast Media Consortium and was chosen to create clothing for the 1984 Los Angeles Summer and 1988 Calgary Winter Olympic Games. Sunice’s Olympic involvement helped it become a recognized expert and leader in the technical outerwear industry and eventwear with a brand offering not only fashionable products, but also a superior fit, to amateur and professional athletes. Sunice golf rainwear is also a chosen favorite by many PGA and LPGA Tour players around the world.

Committed to delivering top-quality actionwear. Sunice® is owned by The Fletcher Leisure Group of Canada. Sunice® is a performance-enhancing golf and ski outerwear brand that uses advanced technologies, fabrics and manufacturing methods.

Sunice®, a longtime expert and leader in the technical outerwear industry, is dedicated to a unique concept of science and style. This is done by creating innovative design, using durable construction, and blending fashion-forward styling while using the latest in technical specialty fabrics.

Fletcher Leisure Group, based in Montreal, Quebec, is a company with 42 years of golf industry experience marketing multiple brands in Canada and the United States.]]> Wed, 25 Aug 2010 15:25:06 +0000 http://www.golfclubbusiness.com/index.php?showtopic=11583 http://www.golfclubbusiness.com/index.php?showtopic=11453
ORLANDO, Fla. (Aug. 19, 2010) – Golf Channel announced today a new, multi-year partnership with The Antigua Group, makers of Antigua and Slazenger apparel, making Antigua the official apparel of the Golf Channel Am Tour, the largest amateur golf tour in North America.

The Golf Channel Am Tour has more than 60 local tours throughout the United States, boasting more than 5,000 members. The Tour is open to the public and provides a professional tournament experience for players of all ages and abilities, as well as offering unparalleled access to some of the most renowned and challenging golf courses across the country

“Antigua is one of the top apparel brands in the golf industry, and we are pleased to have them aboard the Golf Channel Am Tour team,” said Gene Pizzolato, chief operating officer for Golf Channel New Media Ventures.

Golf Channel Am Tour members will receive Antigua apparel as a part of their membership welcome packs. The Antigua brand also will be woven into all Golf Channel Am Tour local championships, regional major championships and the 2010 Golf Channel Am Tour National Championships, Sept. 21-29 at TPC Sawgrass in Ponte Vedra Beach, Fla.

“All of us at Antigua are very proud to be the Official Apparel of the Golf Channel Am Tour, said Ron McPherson, president and CEO of The Antigua Group. “Antigua has served the apparel needs of the golf industry for over 30 years, and partnering with the Golf Channel Am Tour to create more interest in the game is another terrific milestone for our Brand.”

Each year, thousands of amateur golfers compete at a wide range of elite courses through the Golf Channel Am Tour, including PGA West, TPC Sawgrass, PGA National, Barton Creek, Innisbrook, Kingsmill and The Greenbrier to name a few. Currently, the Tour conducts more than 800 local championships nationwide, culminating annually with the National Championships. The 2010 National Championships is a 72-hole stroke-play competition that determines the National Champion in each of six flights in senior and open divisions.

For complete information on the Golf Channel Am Tour, visit www.golfchannel.com/amtour.

About Golf Channel
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. The Golf Channel cable network, co-founded by Arnold Palmer and a subsidiary of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is available in more than 120 million homes worldwide through cable, satellite and wireless companies. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf’s best news, instruction and original programming. Golf Channel’s digital platform of businesses is led by www.GolfChannel.com, a leading golf destination on the Internet, delivering unmatched coverage of the world of golf, as well as services that help the recreational player with how to play, what to play and where to play golf. For more information on the Golf Channel Am Tour, please visit: http://www.golfchannel.com/amtour.

About Antigua
Headquartered in Peoria, Ariz., The Antigua Group, www.antigua.com, through its license sports division, holds license agreements with Major and Minor League Baseball (MLB), the National Hockey League (NHL) and the National Basketball Association (NBA), along with numerous American universities and colleges for men's women's and children's apparel, headwear and outerwear. Antigua additionally designs, produces and supplies product for corporate America and specialty retail managed under its corporate division. Its golf division also holds license agreements with the PGA TOUR, LPGA and the PGA of America]]> Thu, 19 Aug 2010 17:20:41 +0000 http://www.golfclubbusiness.com/index.php?showtopic=11453 http://www.golfclubbusiness.com/index.php?showtopic=11351
CARLSBAD, CALIF. (August 17, 2010) – Four months ago, Steve Olsen of Green Bay, Wisconsin applied for adidas Golf’s Wear in the World Adventure: a 50-day job interview spanning nine countries and three continents that would pit him against another candidate and test his golfing ability and resilience as a burgeoning social media catalyst. Following the conclusion of the program in Bandon, Oregon, adidas Golf named Olsen the winner of the competition over fellow competitor Chris Dukeminier (Portland, Oregon) and offered him a marketing position at adidas Golf’s global headquarters in Carlsbad, CA.

Olsen will re-locate from Green Bay, Wisconsin and begin his new role in the next few weeks as adidas Golf’s “Social Media and e-marketing Coordinator.”

“We are extremely proud of the work, the passion and excitement both candidates demonstrated throughout this incredible journey,” said Harry Arnett, Vice President of adidas Golf brand and product marketing. “Both candidates consistently rose to the occasion and impressed all of the regions with their work ethic and out-of-the-box thinking. In the end, we could only offer the position to one candidate and we believe Steve will carry the same passion and enthusiasm from his Wear in the World Adventure into our offices in Carlsbad. We can’t wait for him to get started and we expect him to contribute the success of the adidas Golf brand immediately.”
The Wear in the World journey began June 26 in Herzogenaurach, Germany at adidas’ global headquarters where the competitors played golf with PGA Tour Superstars Sergio Garcia and Retief Goosen, ziplined through the famed Olympic Stadium and learned firsthand what it means to be a “die-hard” sports fan as they celebrated in the streets with the Germans as their beloved national team notched multiple World Cup victories.

Their journey continued on to Norway, Scotland, Dubai, Thailand, South Korea, Japan, Canada and concluded at Bandon Dunes Golf Resort in Bandon, Oregon. At every stop, Olsen and Dukeminier competed in a series of challenges designed to test both their business acumen and golf skills. Along the way, the candidates also experienced the local cultures and were asked to capture these unique experiences through Twitter, Facebook, YouTube and other social media channels highlighting their adventures and building loyal followers during their trip.

During this ultimate trip, they also proved that adidas Golf apparel powered by COOLMAX® Extreme performance fabric, and its industry-leading footwear, would stand up against the world's most extreme golf conditions allowing golfers to perform at their best regardless of what mother nature throws at them.

Flanked by a small camera crew, the entire journey was documented on the Wear in the World website.

Two months ago, adidas Golf partnered with Yahoo! HotJobs, a leading online resource for job seekers and recruiters, to open up a search for two candidates who would participate in a head-to-head showdown for a chance to work at the company. The posting yielded more than 1.1 million searches for this unique position.

The main sponsor for "Wear in the World Adventure2" is COOLMAX® fabric.

About COOLMAX®: adidas Golf apparel features COOLMAX® Extreme performance fabric. COOLMAX® fabric is engineered to maximize performance, with scientifically designed microfibers improving airflow to the skin to reduce a golfer's temperature. In addition, its highly breathable and durable construction wicks moisture away from the skin for quick evaporation and fast drying, and its mesh ventilation is strategically positioned in critical heat zones for maximum temperature control and comfort. "We always welcome the challenge to put COOLMAX® EXTREME Performance fabrics to the test and we are delighted to be part of this new and exciting journey with adidas Golf apparel," says Julien Born, INVISTA apparel's global segment director for Activewear and Outdoor Apparel. "A long journey across several continents and under harsh weather conditions is a great format to demonstrate one of the key characteristics of COOLMAX® EXTREME Performance fabrics made of engineered fibers with micro channel cross sections: long-lasting moisture management that cannot be washed off."]]> Tue, 17 Aug 2010 13:58:48 +0000 http://www.golfclubbusiness.com/index.php?showtopic=11351 http://www.golfclubbusiness.com/index.php?showtopic=11338
Westborough, Mass., Aug. 16, 2010 - Etonic introduces a new Stabilizer golf shoe for 2011 that features an athletic-inspired design and the latest advancements in footwear technology which results in superior levels of comfort and performance. The new Stabilizer is 20 percent lighter, 40 percent cooler and 110 percent more comfortable.

The Stabilizer is lined with Outlast®, a NASA-engineered material that reduces heat and moisture inside the shoe by more than 40 percent and keeps the foot extraordinarily cool, dry and comfortable, even in the hottest weather conditions. The upper is made of performance microfiber material that reduces weight by 20 percent while providing a soft and supportive fit that does not lose its shape. The outsole features Etonic's best-in-class PowerUp Technology™ Outsole System which provides superior traction, flexibility and stability.

"We are proud to introduce the new Stabilizer," said Tom Elwell, CEO of Etonic Worldwide. "The extraordinary comfort, quality and performance attributes afforded in this new style are tailored to exceed the needs of the game's best players and build on Etonic's unique heritage as a leader in the golf footwear industry. We're confident the Stabilizer will enhance the enjoyment of the game while quickly becoming the style of choice among players of all levels."

The Etonic Stabilizer is offered in two styles - a white and black saddle, and a black and silver saddle. The Stabilizer carries a suggested retail price of $150 and will be available in golf shops and better golf specialty retailers in November.

"The Stabilizer has a great looking design that's cool, lightweight and comfortable with unmatched performance," said Kent Wheeler, director of sales and marketing, Etonic Golf Division. "The Stabilizer is noticeably lighter on the foot and stays extraordinarily cool and comfortable when the weather heats up. Plus, our PowerUp outsole system provides tour-level traction for added stability and confidence when you really want to rip it."

Stabilizer Golf Shoe Highlights

UPPER
* Vented Microfiber Upper reduces weight by 20 percent and provides a consistent, supportive support, and breathability
* HydroGuard® waterproof membrane
* Two-year limited waterproof warranty

IN-SHOE
* Temperature management System featuring Outlast® linings
* Outlast® linings reduce heat and sweat build up in the shoe's interior by more than 40 percent to keep the foot cool, dry, and comfortable.
* Shocksorb™ Insole Bed for premium cushioning
* Sof-Tech Last provides a roomier toe box for added comfort
* Removable Polysport ™ anti-microbial footbed provides resilient cushioning

OUTSOLE
* PowerPlay™ Outsole System featuring the PowerSpike; Inside-Out Spike placement, PowerPod™, Dynamic Reaction Plate, PowerPlay Flex Zones and Stabilizer Heel Technology™
* Compression Molded EVA Midsole for lightweight comfort and cushioning
* Fast Twist™ 7 Cleat Insert System
* PowerSpike™ Cleat by Softspike®

How Outlast® Technology Works:

Products equipped with Outlast® phase-change material (PCM) balance temperature fluctuations. Outlast® technology is a special, patented formulation of Thermocule™ or microencapsulated phase-change materials that are applied to fibers, fabrics and coatings. These Thermocules™ continuously absorb excess body heat and release it to maintain a more constant body temperature. Outlast® reduces heat and moisture in the shoe's interior by nearly 50%, keeping the foot cool, dry, and very comfortable.

How PowerUp Outsole System Works:

The design of Etonic's PowerUp Outsole was inspired by the 33 percent of PGA Tour players that continue to use steel spikes to maximize traction and power transfer to the ball. Since its introduction in 2008, PowerUp Technology has received outstanding accolades from consumers and golf specialty retailers alike. Its six components include Etonic's proprietary PowerSpike™, Inside-Out Spike placement™, PowerPod™, Dynamic Reaction Plate™, PowerPlay Flex Zone™ and Stabilizer Heel Technology™, which all work together with the foot's natural anatomy to maximize traction, flexibility and stability to improve balance while maximizing power transfer to the ball.

Founded in 1876 by Charles Eaton and headquartered in Westborough, Mass., Etonic builds footwear based on technical innovation, superior quality and ultimate comfort. Etonic offers men's and women's footwear and accessories for golf, running and bowling. For information on Etonic call 1-866-8-ETONIC (386642) or visit http://www.etonic.com]]> Mon, 16 Aug 2010 22:16:28 +0000 http://www.golfclubbusiness.com/index.php?showtopic=11338 http://www.golfclubbusiness.com/index.php?showtopic=11193
CARLSBAD, CALIF. (August 11, 2010) – After more than 50 days of travel through nine different countries, applicants Chris Dukeminier (Oregon) and Steve Olsen (Wisconsin) arrived in Bandon, Oregon where they will have their final challenge and interview for the right to be named adidas Golf’s next Social Media Catalyst. The winner of adidas Golf’s “Wear In The World Adventure2” will be named next week, so stay tuned to Wear In The World Adventure2 and also be sure to give us your vote and tell us who you think should win.
“Both candidates have worked hard throughout this entire adventure, however we are eager to decide on a winner and get him started back in Carlsbad where he will assume social media responsibilities for adidas Golf,” said Harry Arnett, Vice President of adidas Golf brand and product marketing. “The competition has been outstanding and we can’t think of a better place to conclude it than in Bandon Dunes Golf Resort in Bandon, Oregon.”

Before arriving in Bandon, the applicants concluded the second-to-last stop in Canada where they played Chateau Whistler Golf Club and Tobiano Country Club golf courses. In addition, the adventure took a surprising twist and instead of being tasked with business related challenges, they were given the green light to promote themselves, adidas Golf and the adventure in their own creative and unique ways to earn additional points.

The Wear In The World journey began June 26 in Herzogenaurach, Germany at the adidas Group global headquarters where the competitors played golf with PGA Tour Professionals Sergio Garcia and Retief Goosen, ziplined through the famed Olympic Stadium and learned firsthand what it means to be a “die-hard” sports fan as they celebrated in the streets with the Germans as their beloved national team notched multiple World Cup victories.

The second stop in Norway included a game of golf at midnight at Tromso Golf Park and a competition where each contestant created a viral video to promote a benefit of selected adidas Golf products. The third stop in Scotland, Olsen and Dukeminier were privileged enough to enjoy the Open Championship at St. Andrews where they mingled with adidas Golf athletes, competed in a haggis-eating contest and speed golf at Kingarrock Hickory Golf Club. Once at their fourth stop in Dubai, adidas Golf challenged the participants to play golf in record-breaking heat (130◦ F) and a downhill race at Ski Dubai’s indoor ski facility. On their fifth stop in Thailand, they visited an elephant camp, competed at the Chiang Mai Highlands Golf and Spa Report with local youth players, created viral videos promoting adidas Golf gear where the fans and followers chose the winner and challenged them to a bug eating contest. Each participant was tested in trying to overcome the language barrier at their sixth stop in South Korea, which proved difficult when one of the challenges was to find a local to partner in a round of golf at Elysian Country Club. The seventh stop in Japan continued to test their ability to successfully market and promote adidas Golf and the adventure as the pair interacted with the locals dressed up as a Samurai Expert and Geisha, while once again attempting to communicate through the different languages.
During their trips, Olsen and Dukeminier are tasked with creating compelling content through Twitter, Facebook, YouTube and other social media channels highlighting their adventures and building loyal followers during their trip. In addition to golf outings with adidas Golf's PGA, European and Asian Tour Professionals, the finalists will also sightsee and experience the various local cultures and activities. They are accompanied by an adidas Golf employee based out of the South Africa office, Aaron Russell, who is "hosting" the competition and ensuring seamless travel between locations. A small camera crew is documenting the entire trip and feeding it back to: www.adidasgolf.com/wearintheworld.

Olsen and Dukeminier are faced with challenges that are decided by live polls on the adidas Golf Wear In The World website. With this live poll, consumers can vote on their favorite candidate and select who they believe, better deserves the job. In addition, the website also boasts an interactive toolbar allowing followers the ability to interact in real time better than before and enter to win great adidas Golf giveaways, including the most recent Ultimate Finale giveaway, where someone can win a trip and round of golf for two at Bandon Dunes.

Two months ago, adidas Golf teamed with Yahoo! HotJobs, a leading online resource for job seekers and recruiters, to open up a search for two candidates who would participate in a head-to-head showdown for a chance to work at the company. After more than 1.1 million searches for this unique position, countless hours of sifting through resumes, and difficult internal decisions, adidas Golf selected Olsen and Dukeminier to compete for the position. During this ultimate trip, they will also prove that adidas Golf apparel powered by COOLMAX® Extreme performance fabric, and its industry-leading footwear, would stand up against the world's most extreme golf conditions allowing golfers to perform at their best regardless of what mother nature throws at them.

The main sponsor for "Wear In The World Adventure2" is COOLMAX® fabric.

About COOLMAX®: adidas Golf apparel features COOLMAX® Extreme performance fabric. COOLMAX® fabric is engineered to maximize performance, with scientifically designed microfibers improving airflow to the skin to reduce a golfer's temperature. In addition, its highly breathable and durable construction wicks moisture away from the skin for quick evaporation and fast drying, and its mesh ventilation is strategically positioned in critical heat zones for maximum temperature control and comfort. "We always welcome the challenge to put COOLMAX® EXTREME Performance fabrics to the test and we are delighted to be part of this new and exciting journey with adidas Golf apparel," says Julien Born, INVISTA apparel's global segment director for Activewear and Outdoor Apparel. "A long journey across several continents and under harsh weather conditions is a great format to demonstrate one of the key characteristics of COOLMAX® EXTREME Performance fabrics made of engineered fibers with micro channel cross sections: long-lasting moisture management that cannot be washed off."]]> Wed, 11 Aug 2010 21:55:08 +0000 http://www.golfclubbusiness.com/index.php?showtopic=11193 http://www.golfclubbusiness.com/index.php?showtopic=11111
Las Vegas (August 9, 2010) – Dawgs Golf (www.dawgsgolf.com), a superior line of advanced-technology super-lightweight golf footwear, will exhibit its fashion-forward high-comfort shoe lines in booth 1122 at the PGA Fall Expo, which will take place August 16-18 in Las Vegas during the apparel industry’s “Fashion Week.” Dawgs Golf Spirit and Ultralite Golf Spirit shoes, known as ‘The World’s Lightest Golf Shoes’, will be among the Dawgs Golf footwear on display.

“We look forward to another great PGA Fall Expo,” said Steve Mann, founder, president and CEO of Dawgs Golf. “Following up on a very successful launch this year of our Dawgs Golf ‘Spirit’, the world’s lightest golf shoe, we are excited to announce the addition of bright new colors for Spring 2011.

“Our customers love the Dawgs Golf Spirit shoe and are asking for more color choices, so we are delivering. These new colors are going to blend perfectly with today’s golf fashion and will give Dawgs Golf fans more selection.”

Dawgs Golf, a division of USA Dawgs, Inc., was formed last year to extend its premium footwear lines into the golf arena, to meet the needs of players for lightweight shoes that offer all the comfort, style and affordability for which Dawgs are known. Dawgs footwear collections are available in select pro shops, green-grass retailers, sporting-goods stores and other golf retail outlets around the country.

In addition to its Golf Spirit and Ultralite Golf Spirit shoes, Dawgs Golf offers its entire line of high-comfort ultra-soft men’s and women’s Firestone-licensed work shoes for grounds- and greenskeepers. For kitchen, restaurant and clubhouse workers, Dawgs Golf offers its line of extreme-comfort slip-resistant Tracker series of work shoes, including the Tracker Pro and the Ultralite Tracker.

Dawgs Golf Spirit Shoes combine style and function with EVA (ethylene vinyl acetate, or closed cell resin), creating “The World’s Lightest Golf Shoe”, weighing in at 7 ounces for men’s size 9 Spirits and 5 ounces for women’s size 7 Spirits. Yet the Spirit does not sacrifice weight for comfort. Rather, the built-in properties of high-quality EVA act as a shock absorber for the feet. The Golf Spirit has nine strategically-placed soft spikes embedded in a rubber/EVA outsole for surefooted play, confidence and performance. The handsome Spirit shoe is available in six color combinations. Additional features of the Spirit include an adjustable Velcro strap and ventilation holes for cool comfort. The lightweight Spirit is a convenient golf shoe for travel. Due to the success of the men’s and women’s Golf Spirit, Dawgs Golf also offers the boys’ and girls’ Golf Spirit in popular colors.


Dawgs Ultralite Golf Shoes offer features including: extremely light-weight construction; rubber outsole with soft spikes; non-marking; extra-comfort antimicrobial insole; low heel impact; adjustable Velcro strap; arch support; will work with orthotics; ultra soft; super lightweight; easy to clean; and individually boxed with carry handle. Dawgs Ultralite Golf Shoes are available in a variety of colors and sizes for both men and women.

In addition to the Dawgs Golf Spirit Shoes and the Dawgs Ultralite Golf Shoes, the comprehensive lines offered by Dawgs include casual footwear for golfers to wear before and after their rounds. Men’s and women’s Spirits (without spikes), men’s and women’s Flip Flops, men’s and women’s slides, women’s “Z” sandals and women’s 3-straps comprise the variety of selections. All feature great comfort and style.

About the PGA Fall Expo

The 2010 PGA Fall Expo will begin with Outdoor Demo Day and three industry golf tournaments on Monday, August 16, at the award-winning Revere Golf Club in nearby Henderson, Nev. More than 200 companies will present and demonstrate their latest merchandise in new, upscale, all-inclusive exhibit displays at the Venetian Resort & Convention Center on Tuesday, Aug. 17, 9:00 a.m. – 5:00 p.m., and on Wednesday, Aug. 18, 9:00 a.m. – 3:00 p.m. The PGA Fall Expo, organized in partnership with the PGA of America, is one of three leading golf trade shows in PGA Worldwide Golf Exhibitions’ golf portfolio including the PGA Merchandise Show in Orlando, Florida and the Ontario PGA Golf Merchandise Show in Toronto, Canada.

About Dawgs Golf
The original Dawgs company, Double Diamond Distribution, Ltd., was formed in Saskatoon, Saskatchewan, Canada, in 2005 by Steve Mann and, in 2006, USA Dawgs, Inc. was formed. The concept was then and remains today to provide comfortable, lightweight, affordable performance-based shoes to suit a wide variety of needs. Dawgs Golf shoes carry this tradition to the golf course.

As always, Dawgs are a ‘foot’s best friend’ and Dawgs Golf shoes are a ‘golfer’s best friend.’

For more information, see www.dawgsgolf.com.]]> Mon, 09 Aug 2010 22:19:56 +0000 http://www.golfclubbusiness.com/index.php?showtopic=11111 http://www.golfclubbusiness.com/index.php?showtopic=10838 weather conditions -


Fairhaven, MA -- FootJoy announces an entirely new line of Tour-proven
performance apparel developed specifically for golf and centered around the
goal to Make Every Day Playable. Featuring new materials, patterns and
silhouettes, the 2010-2011 outerwear line is engineered around a new FJ
Layering System which offers layers for every playing condition.


“This completely new FJ Layering System is the result of years of direct
Tour and avid golfer feedback, exhaustive research to find the most
progressive performance-based materials in the world, and generations of
product innovation,” said Whitney Trimble, Director of Marketing – Apparel.
“The entire new line was developed by golfers, therefore, no matter what
conditions you encounter on the golf course, you can comfortably and
confidently adjust your layers for maximum performance.”


The layering system uses lightweight, thinner, stretchable, more breathable
garments that allow the player to regulate body temperature and better
adapt to changing weather conditions while also enjoying a complete range
of motion during the golf swing.


"It's a challenge to stay warm and dry in changing weather conditions,"
said world #4 Steve Stricker. "Layering with thin materials allows me to
adapt during any weather without affecting my swing."


The BASE LAYER provides an initial layer of moisture management/comfort and
is essential for regulating body temperature by moving perspiration away
from the body to allow for a warm, dry core.


· This layer is anchored by the introduction of the ProDry® Performance
Base Layer - a non-restricting, long-sleeve layer with an
anti-microbial finish to eliminate odor that fits closely to the skin
to help regulate body temperature without interfering with the
golfer's swing. It is the first essential layer for cool playing
conditions with a fit specifically engineered for golf. Steve
Stricker debuted this piece at The 2010 Open Championship at St.
Andrews to help combat the cool, windy conditions.


The MID LAYER adds versatility during changing weather conditions. This
layer features the all-new Performance Half-Zip Pullover, which offers
four-way stretch fabric to ensure the golfer can swing with complete range
of motion.


The OUTER LAYER has been FootJoy's signature layer for years, as FJ has
consistently delivered products that provide the ultimate protection from
the elements. The popular and versatile DryJoys® Tour Collection has been
completely redesigned and now features the FJ Protect Waterproof System.
The outer shell has an all-new 4-way stretch fabric that allows the golfer
a complete range of motion during the swing. The DryJoys Tour Collection,
which includes the Rain Jacket, Rain Shirt, Short Sleeve Rain Shirt and
Rain Pants, also offers an updated silhouette for today’s athletic player.
Additional outer layer options include:


· DryJoys Performance Light™ Jacket, Pants and Shorts – The Performance
Light collection is lightweight, comfortable and combines the feel of
a windbreaker with waterproof performance and overall durability.


· Softshell Jacket and Vest – The Softshell Jacket and Vest achieve the
perfect balance between performance, protection and stylish comfort.


· Sport Windshirt – A new windshirt has a stylish color-blocking
design, durable nylon ripstop shell and adjustable bottom band.


"If you're going to play in rainy and/or cool weather, then the trick is to
find products like these," said 2010 Bob Hope Classic champion, Bill Haas.
"You can wear two or three layers and still feel good while swinging!"


Bill Haas and Steve Stricker are just two of the more than 100 Tour players
who have already realized the performance advantage of FJ outerwear and
rely on it during the most challenging conditions. Stricker was the first
player to put the new collection in play when he wore several pieces in St.
Andrews at the 2010 Open Championship. Both players will be featured in
FootJoy’s most extensive outerwear advertising campaign ever.


The complete line of products will be available in early August.


For more information, including pricing, please visit www.footjoy.com.]]> Thu, 29 Jul 2010 21:44:44 +0000 http://www.golfclubbusiness.com/index.php?showtopic=10838 http://www.golfclubbusiness.com/index.php?showtopic=10792
CARLSBAD, CALIF. (July 27, 2010) – With 37 days and five countries behind them, “Wear In The World” finalists Steve Olsen (Wisconsin) and Chris Dukeminier (Oregon) completed the fifth stop in Thailand and began the next phase of their head-to-head competition to become the next social media catalyst at TaylorMade-adidas Golf this week in South Korea, the sixth of nine stops in adidas Golf’s globetrotting golf adventure.

With the competition at an all-time high with the finale looming and the chance of a lifetime to work at adidas Golf hanging in the balance, Olsen and Dukeminier find themselves short-handed as their luggage and golf clubs were lost in transit.

“We have said that the Wear In The World adventure was going to be filled with surprises and not having luggage or clubs for the next stop is certainly an unexpected challenge that Chris and Steve will need to overcome,” said Harry Arnett, Vice President of adidas Golf brand and product marketing. “As the end of the interview approaches and the competition continues to test their stamina and willpower, we will be relying heavily on the input of the consumer.”

Olsen and Dukeminier are faced with challenges that are decided by live polls on the adidas Golf Wear In The World website. With this live poll, consumers can vote on their favorite candidate and select who they believe, better deserves the job. In addition, the website also boasts an interactive toolbar allowing followers the ability to interact in real time better than before and enter to win great adidas Golf giveaways, including the most recent Ultimate Finale giveaway, where someone can win a trip and round of golf for two at Bandon Dunes.

With five of nine stops competed, Dukeminier has won the last two legs on the journey, with his latest victory coming down to the wire in Thailand. With Olsen owning a small lead, Dukeminier stole the victory by outlasting Olsen in the final challenge in which each competitor had 10 minutes to consume six different dishes of grilled and fried bugs. Each “delicacy” was worth different points ranging from five to 25.

While in South Korea, the pair will compete in various business-related competitions and play rounds at Lotte Sky Hill Country Club and Elysian Country Club, with or without their luggage.

The Wear In The World journey began June 26 in Herzogenaurach, Germany at the adidas Group global headquarters where the competitors played golf with PGA Tour Professionals Sergio Garcia and Retief Goosen, ziplined through the famed Olympic Stadium and learned firsthand what it means to be a “die-hard” sports fan as they celebrated in the streets with the Germans as their beloved national team notched multiple World Cup victories.

The second stop in Norway included a game of golf at midnight at Tromso Golf Park and a competition where each contestant created a viral video to promote a benefit of selected adidas Golf products. On their next stop in Scotland, Olsen and Dukeminier were privileged enough to enjoy the Open Championship at St. Andrews where they mingled with adidas Golf athletes, competed in a haggis-eating contest and speed golf at Kingarrock Hickory Golf Club. Once in Dubai, adidas Golf challenged the participants to play golf in record-breaking heat (130◦ F) and a downhill race at Ski Dubai’s indoor ski facility. On their fifth stop in Thailand, visited an elephant camp, competed at the Chiang Mai Highlands Golf and Spa Report with local youth players, created viral videos promoting adidas Golf gear where the fans and followers chose the winner and aforementioned bug eating contest.

The applicants will return to the United States where the journey will culminate with a finale planned at the Old MacDonald course at Bandon Dunes, Oregon the week of August 10th. Before their return and following South Korea, the Wear In The World adventure will continue on to Japan (July 31) and Canada (August 5).

During their trips, Olsen and Dukeminier are tasked with creating compelling content through Twitter, Facebook, YouTube and other social media channels highlighting their adventures and building loyal followers during their trip. In addition to golf outings with adidas Golf's PGA, European and Asian Tour Professionals, the finalists will also sightsee and experience the various local cultures and activities. They are accompanied by an adidas Golf employee based out of the South Africa office, Aaron Russell, who is "hosting" the competition and ensuring seamless travel between locations. A small camera crew is documenting the entire trip and feeding it back to: www.adidasgolf.com/wearintheworld.

Two months ago, adidas Golf partnered with Yahoo! HotJobs, a leading online resource for job seekers and recruiters, to open up a search for two candidates who would participate in a head-to-head showdown for a chance to work at the company. After more than 1.1 million searches for this unique position, countless hours of sifting through resumes, and difficult internal decisions, adidas Golf selected Olsen and Dukeminier to compete for the position. During this ultimate trip, they will also prove that adidas Golf apparel powered by COOLMAX® Extreme performance fabric, and its industry-leading footwear, would stand up against the world's most extreme golf conditions allowing golfers to perform at their best regardless of what mother nature throws at them.

The main sponsor for "Wear In The World Adventure2" is COOLMAX® fabric.

About COOLMAX®: adidas Golf apparel features COOLMAX® Extreme performance fabric. COOLMAX® fabric is engineered to maximize performance, with scientifically designed microfibers improving airflow to the skin to reduce a golfer's temperature. In addition, its highly breathable and durable construction wicks moisture away from the skin for quick evaporation and fast drying, and its mesh ventilation is strategically positioned in critical heat zones for maximum temperature control and comfort. "We always welcome the challenge to put COOLMAX® EXTREME Performance fabrics to the test and we are delighted to be part of this new and exciting journey with adidas Golf apparel," says Julien Born, INVISTA apparel's global segment director for Activewear and Outdoor Apparel. "A long journey across several continents and under harsh weather conditions is a great format to demonstrate one of the key characteristics of COOLMAX® EXTREME Performance fabrics made of engineered fibers with micro channel cross sections: long-lasting moisture management that cannot be washed off."]]> Wed, 28 Jul 2010 02:01:19 +0000 http://www.golfclubbusiness.com/index.php?showtopic=10792 http://www.golfclubbusiness.com/index.php?showtopic=10631
CARLSBAD, CALIF. (July 20, 2010) – With Germany, Norway, Scotland and Dubai all in the rear view mirror, Wear in the World (WITW) applicants Steve Olsen (Wisconsin) and Chris Dukeminier (Oregon) continue their quest to land a social media job at TaylorMade-adidas Golf this week in Thailand, the fifth stop in adidas Golf’s globetrotting golf adventure.

As if the pressures of the competition weren’t enough, Olsen and Dukeminier can now see where they stand in the eyes of the public as adidas Golf has added a live poll to the home page of the Wear in the World website that allows consumers to vote on their favorite candidates, help select challenges and more. In addition, the website now boasts an interactive toolbar allowing followers the ability to interact in real time better than before and enter to win great adidas Golf giveaways.

The new toolbar, located at the bottom of the screen, will not only allow consumers to receive the latest WITW news, but also creates a WITW community of followers. Followers of the adventure can use the toolbar to easily follow Olsen and Dukeminier via social media platforms, like Twitter and Facebook, or have instant access to the adidas Golf YouTube channel.

With four of nine stops competed, Olsen and Dukeminier are in the midst of a head-to-head competition for the right to be named the company’s next social media catalyst. While Dukeminier won the latest leg of the journey in Dubai, Olsen has won three of the legs and holds a slim lead. The entire journey spans 50 days and nine countries. The next stop takes the pair to Thailand, where the WITW contestants will face a series of challenges, as well as complete a few rounds at Alpine Golf Resort and Soi Dao Highland Resort course.

Dukeminier and Olsen began their quest June 26 in Herzogenaurach, Germany at adidas’ global headquarters where they played golf with PGA Tour Superstars Sergio Garcia and Retief Goosen, ziplined through the famed Olympic Stadium and learned firsthand what it means to be a “die hard” sports fan as they celebrated in the streets with the Germans as their beloved national team notched multiple World Cup victories.

The second stop in Norway included a game of golf at midnight at Tromso Golf Park and a competition where each contestant created a viral video to promote a benefit of selected adidas Golf products. On their next stop in Scotland, Olsen and Dukeminier were privileged enough to enjoy the Open Championship at St. Andrews where they mingled with adidas Golf athletes, competed in a haggis eating contest and speed golf at Kingarrock Hickory Golf Club. Once in Dubai, adidas Golf challenged the participants to play golf in record-breaking heat (130 degrees) and a downhill race at Ski Dubai’s indoor ski facility.

The applicants will return to the United States where the journey will culminate with a finale planned at the Old MacDonald course at Bandon Dunes, Oregon the week of August 10. Before their return and following Thailand, the Wear in the World adventure will also take them to South Korea (July 26), Japan (July 31) and Canada (August 5).

During their trips, Olsen and Dukeminier will be tasked with creating compelling content through Twitter, Facebook, YouTube and other social media channels highlighting their adventures and building loyal followers during their trip. In addition to golf outings with adidas Golf's PGA, European and Asian Tour Professionals, the finalists will also sightsee and experience the various local cultures and activities. They will be accompanied by an adidas Golf employee based out of the South Africa office, Aaron Russell, who will "host" the competition and ensure seamless travel between locations. A small camera crew will document the entire trip and feed it back to: www.adidasgolf.com/wearintheworld.

Two months ago, adidas Golf partnered with Yahoo! HotJobs, a leading online resource for job seekers and recruiters, to open up a search for two candidates who would participate in a head-to-head showdown for a chance to work at the company. After more than 1.1 million searches for this unique position, countless hours of sifting through resumes, and difficult internal decisions, adidas Golf selected Olsen and Dukeminier to compete for the position. During this ultimate trip, they will also prove that adidas Golf apparel powered by COOLMAX® Extreme performance fabric, and its industry-leading footwear, would stand up against the world's most extreme golf conditions allowing golfers to perform at their best regardless of what mother nature throws at them.

The main sponsor for "Wear in the World Adventure2" is COOLMAX® fabric.

About COOLMAX®: adidas Golf apparel features COOLMAX® Extreme performance fabric. COOLMAX® fabric is engineered to maximize performance, with scientifically designed microfibers improving airflow to the skin to reduce a golfer's temperature. In addition, its highly breathable and durable construction wicks moisture away from the skin for quick evaporation and fast drying, and its mesh ventilation is strategically positioned in critical heat zones for maximum temperature control and comfort. "We always welcome the challenge to put COOLMAX® EXTREME Performance fabrics to the test and we are delighted to be part of this new and exciting journey with adidas Golf apparel," says Julien Born, INVISTA apparel's global segment director for Activewear and Outdoor Apparel. "A long journey across several continents and under harsh weather conditions is a great format to demonstrate one of the key characteristics of COOLMAX® EXTREME Performance fabrics made of engineered fibers with micro channel cross sections: long-lasting moisture management that cannot be washed off."]]> Wed, 21 Jul 2010 00:29:18 +0000 http://www.golfclubbusiness.com/index.php?showtopic=10631 http://www.golfclubbusiness.com/index.php?showtopic=10423
“It’s an absolute honor to have been chosen as one of an elite group of brands providing official merchandise for The OPEN Championship 2010 next week at such a historical site as St. Andrews. This is a huge milestone for LIJA in its 13 years of business and we look forward to an exciting week of golf and business.” – Linda Hipp

LIJA’s presence in the on-site shop will be sure to add a bold statement and feminine style to the product offered during the week. The Collections being presented during the event have been designed with clean silhouettes, subtle detailing and flattering color stories for the Fall 2010 season.

The trip to Scotland next week for Linda Hipp will, however, mark another turning point for LIJA as plans are in place to make a very exciting announcement about LIJA’s future direction. “Recently, we’ve been very retrospective about why we have had the success we have to date and as we move forward to the next stage, we want to focus once again on what we do best: lead the direction of fashion for women in sport. We are making some important changes and look forward to sharing our announcement at St. Andrews,” says Linda Hipp.

LIJA is a Canadian-owned private company based in Vancouver, British Columbia where LIJA designs golf, tennis and active apparel to inspire healthy, active lifestyles for women around the world. Founder, Linda Hipp, was the first to introduce runway styling to the fairways in 1997 and has since become the one of the most successful women’s apparel designers in golf.

About LIJA

Today, LIJA is a market leader in fashion-forward styles featuring feminine and comfortable silhouettes inspired by the fusion of sport, leisure and fashion. The brand's distinctive excellence is driven by LIJA's passion, commitment and dedication to creating innovative designs.

LIJA is growing into a global brand with distribution in the U.S. Canada, UK, Ireland, Portugal, Spain, South Africa, UAE and Australia.

Recent awards and recognition for LIJA includes:
• 2010 Provider of Official Merchandise to The Open Championship 2010
• 2009 PROFIT 100 Rankings of Canada’s Fastest Growing Companies
• 2009 Progressive Employer of Canada
• 2009 The Hackers Paradise Golfer’s Choice Award – Best Ladies Apparel
• 2008 Executive of the Year – Score Golf Magazine
• 2008 PROFIT W100 Rankings of Canada’s Top Women Entrepreneurs
• 2008 PGA Magazine – Resort Top Seller and Private Course Top Seller
• 2008 PROFIT 100 Rankings of Canada's Fastest Growing Companies]]> Tue, 13 Jul 2010 21:17:31 +0000 http://www.golfclubbusiness.com/index.php?showtopic=10423