[PGA Merchandise Show]

Pricing Rounds, Lessons and Merchandise; Using Social Media for Profits; Increasing Teaching Revenue and More

Palm Beach Gardens, Fla. – The PGA Merchandise Show Education Conference has been redesigned to empower those in the golf industry to "re-set" the way they do business and make themselves and their business more valuable. New topics include "How to Price Rounds, Lessons and Merchandise in the New Golf Economy;" "How to Use You-Tube, LinkedIn and Twitter to Drive Profits;" "Creating Five-Star Customer Service" and more. This year’s 65-plus seminars, January 28-30, in Orlando, Fla., will focus on building expertise and profit across all sectors of golf in 2010. Thousands of PGA Professionals and golf executives are expected to attend the comprehensive education conference presented by the industry’s foremost experts in instruction, management, retail and, now, business categories such as social media, new technology and environmental issues that are influencing the business of the game.

The education conference is organized in partnership with The PGA of America, the Association of Golf Merchandisers and respected industry leaders from topical business sectors. Seminars will be offered from 8:00 a.m. to 12:45 p.m. in the Orange County Convention Center each Show day.

"One of the most anticipated PGA Show values for attending PGA Professionals and industry executives is the content delivered by the most sought-after educators and successful grassroots professionals during the PGA Merchandise Show Education Conference," said PGA Golf Exhibitions Group Vice President and General Manager Ed Several. "We are pleased to announce a schedule of topics that can help attendees re-set the way they do business and have an immediate positive impact when they return home. Pro to Pro sharing of best practices and proven business generators have been at the core of our education planning efforts."

Additional key seminar topics include:
(full seminar listing available at www.pgashow.com)

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The New Golf Swing Analysis – Dave Phillips, PGA; Dr. Greg Rose, Titleist Performance Institute
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Where is the Golf Property Market Now? What is the Future? – Larry Hirsh, Golf Property Analysts
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Green Golfer Initiative – Kevin Fletcher, Audubon International
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Retail Best Practices – 2009 PGA Merchandisers of the Year
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Talent Assessment – What Matters Most – Mike Bender, PGA, 2009 PGA Teacher of the Year
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Social Media – How Can it Work for You – Paige Balocki, Turner Broadcasting
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Building the Team to Deliver Bottom-Line Results – Kevin Weickel, PGA, Disney Worldwide
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Teaching Procedure – Manuel de la Torre, PGA
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Creating Five-Star Customer Service – Cary Cavitt, PGA
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Market Research – Plan to Compete – Tom Stine, Golf Datatech
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Exhibit Your Instructional Skills With Creativity – Kevin Compare, PGA
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Environmental Issues: "A Green Initiative" Bill Hughes, PGA
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E-Marketing: The Secret Tool of Golf Course Marketing – Andrew Wood, Legendary Marketing
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How to Price Rounds, Lessons and Merchandise in the New Golf Economy – Henry DeLozier, Global Golf Advisors
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Create Programs that Fill "White Spaces" on Your Tee Sheet – Don Cook, PGA
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Additional classes will be offered exclusively to PGA Professionals in the PGA Member Business Center covering PGA PerformanceTrak, Career Goals and Objectives, How to Help Your Apprentice Through the PGA PGM Apprentice Program, Getting the Most out of PGA Career Services, Retirement Planning, Time Management, the PGA Certified Professional Program and more.

PGA Professionals will receive 1 MSR Credit per class attended and can earn more than 20 MSR Credits through their additional participation in the Outdoor Demo Day, Product Preview and Buyers’ Reception, PGA Merchandise Show, and PGA Members Town Hall.

Industry professionals may view the complete calendar of education seminars and register to attend the PGA Merchandise Show education conference at www.pgashow.com. A full conference pass including unlimited seminars throughout the conference, all course materials and admission to the exhibit hall is available to PGA members for $395 and to non-PGA members for $450. A single day pass including unlimited seminars, course materials throughout the day of your choice and admission to the exhibit hall is available to PGA members and non-PGA members for $275.

In addition to education, the PGA Merchandise Show has all of the BEST companies in golf including Callaway Golf, Titleist, PING, Cleveland Golf/Srixon, Fairway & Greene, E.P. Pro, Zero Restriction, Greg Norman Collection, Under Armour, Gear for Sports, Callaway Apparel, Ahead, Club Car, Wilson Golf, Mizuno, Bridgestone Golf, Adams, Imperial Headwear, Antigua, E-Z Go, Cutter & Buck, Polo/Ralph Lauren, Divots Apparel, Yamaha, Peter Millar, Adams Golf, Yonex, Byron Nelson, Bobby Jones, Jack Nicklaus, SkyGolf, Dynamic Brands, Ben Hogan/Sport Haley, Sunice and many more. (see updated list at http://www.pgashow.com)