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Graphite Design To Introduce Its New Premium Tour AD DI – Deep Impact Shaft At the 2010 PGA Merchandise Show

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Graphite Design Golf Shafts

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SAN DIEGO, CA – January 11, 2010 – Graphite Design, maker of some of the most widely played premium shafts on the PGA TOUR, announced today that it will unveil the new Tour AD DI – DEEP IMPACT shaft at the 2010 PGA Merchandise Show in Orlando, FL January 27 – 30.

Designed to provide more power and stability, the Tour AD DI shaft, manufactured exclusively at Graphite Design Japan, has been integrated with Toray Company’s new Nanotechnology material in the tip section of the shaft.  This unique tip technology creates optimal launch and spin conditions to produce increased accuracy and distance. The shaft made its debut on the major Tours in the fall of 2009 and has already been put in play in competition by numerous professional golfers. Tour players have been impressed by the fact that when using the Tour AD DI shaft they can increase ball speed and accuracy without giving up distance.

The mid bend profile of the Tour AD DI allows the player to load the shaft properly, yet maintains a firm enough tip section through impact, producing optimal spin and launch conditions. Golfers using the shaft will experience the feel of the ball leaving the club head with a lot of speed while maintaining exceptional feel and control.

“We have been testing the Tour AD DI on the major Tours for several months and are extremely pleased with the feedback we have received,” said Mr. Tak Yamada, VP of Sales & Marketing, Graphite Design. “Players are giving it a try in their drivers and then using it in their fairway woods as well. We anticipate more professionals switching to the Tour AD DI as the 2010 season gets underway. We designed this shaft to deliver players to the next level in shaft performance and create an impressive impact on their games and we feel we have succeeded in that mission.”

The Tour AD DI shaft carries the Tour AD moniker which stands for Tour Accuracy and Distance and has long been known for high quality and superior performance. This is represented by the company’s success that has been documented by professionals and amateurs alike. Graphite Design is the most dominant shaft on the JPGA Tour and has been for the past seven years.

The new Tour AD DI shaft is available in four models: The 50 gram Tour AD DI 5 (R2, R1, and S flexes); The 60 gram Tour AD DI 6 (SR, S, and X flexes); The 70 gram Tour AD DI 7 (S and X flexes); and The 80 gram Tour AD DI 8 (S and X flexes).

The new shaft will be available for testing at the PGA Merchandise Show Demo Day on Wednesday, January 27 at Orange County National Golf Center and Lodge in Orlando, FL. Show attendees can also test the Tour AD DI shaft at the Equipment Test Center at Hitting Bay #3 during the PGA Merchandise Show at the Orange County Convention Center.

Graphite Design International manufactures the highest quality shafts in the world for Pure Distance and Perfect Accuracy. Graphite Design shafts can be seen in play by the best professional players on the PGA, Nationwide, Champions, Japan, European and LPGA tours.  Graphite Design shafts reinforced its dominance on the Japan Tour, where it has claimed 163 consecutive graphite wood shaft brand counts -- an unprecedented streak which dates to 2003. On the PGA Tour, Graphite Design shafts have helped professionals earn 64 victories since 2004 and millions of dollars in prize money. A total of 8 US distributors and 5 European and Asian distributors supply Graphite Design shafts to over 1000 custom fitters around the world.
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